Business Jam
The half of building that is not code. Customers, positioning, pricing, distribution.
NEXT UP — BUSINESS JAM — 2 SEPT
We give founders one specific challenge and 48 hours to move their own startup forward.
Two days a week is a commitment a founder can actually make.
HOW A JAM WORKSFOUR STEPS, TWO DAYS
Wednesday to Friday, or Friday to Sunday. Four steps take you from a published brief to points on the board.
NO. 01 · 09:00 WEDJoinEvery jam is dated and categorised in advance, so you know which two days ask for what. Join in one click — no application, nothing to pay — and the full brief unlocks. NO. 02 · THE 48 HOURSBuildYou apply the challenge to your own startup, not a case study. Nothing is thrown away when the jam ends, because it was your work all along. NO. 03 · 09:00 FRIShipSubmit what you actually did, with the evidence attached — screenshots, links, numbers, a recording. Every deadline is dated on the brief before you commit. NO. 04 · AFTERVoteFounders read each other’s work and vote. Ten points for a business jam, fifteen for a hackathon, and the all-time board never resets.
WHAT IS ONVIEW ALL
- 2 SeptBUSINESS JAMCustomer discovery→ CUSTOMER RESEARCH→ POSITIONING→ PRICING→ DISTRIBUTION
- 4 SeptHACKATHONApp building→ BUILD→ SHIP→ INSTRUMENT→ ITERATE
- 9 SeptBUSINESS JAMPositioning→ CUSTOMER RESEARCH→ POSITIONING→ PRICING→ DISTRIBUTION
- 11 SeptHACKATHONAnalytics→ BUILD→ SHIP→ INSTRUMENT→ ITERATE
- 16 SeptBUSINESS JAMDistribution→ CUSTOMER RESEARCH→ POSITIONING→ PRICING→ DISTRIBUTION
- 18 SeptHACKATHONPositioning→ BUILD→ SHIP→ INSTRUMENT→ ITERATE
1challenge at a time,
applied to your own startup
applied to your own startup
48hto do it,
nine until nine
nine until nine
2a week,
skip either one
skip either one
£0to take part,
no cohort, no application
no cohort, no application
2 FORMATS, EVERY SINGLE WEEK
Hackathon
A weekend to build and ship one thing. Long enough to finish, short enough that finishing is the point.
WHAT YOU WALK AWAY WITH
Work your company keeps
The pricing page, the outbound sequence, the analytics you build during a jam is still yours on Monday. Nothing is thrown away when the clock stops.
A deadline you did not set
Founders do not lack ideas about what to fix. They lack a reason to fix it this week. A jam is a real deadline with other people watching.
A brief that has been thought about
Written for founders at different stages, and it says what a good outcome looks like rather than handing you a template.
A dated public record
Every submission is permanent under your name, with the evidence attached. Six jams in, that is a record of a company moving.
EVERY BRIEF, WRITTEN AND WAITINGVIEW ALL
- BUSINESS JAMCustomer discovery
- HACKATHONApp building
- BUSINESS JAMPositioning
- HACKATHONAnalytics
- BUSINESS JAMDistribution
- HACKATHONPositioning
- BUSINESS JAMCold outreach
- HACKATHONSales
- BUSINESS JAMSales
- HACKATHONSales
- BUSINESS JAMPricing
- HACKATHONAnalytics
- BUSINESS JAMOnboarding
- HACKATHONRetention
- BUSINESS JAMRetention
- HACKATHONReferrals
- BUSINESS JAMOperations
Makersfuel gives founders a reason to do the work they keep postponing. One specific challenge, 48 hours, applied to the company you already have. In a week noisier than ever, the thing that moves a startup is finishing something.
SEE EVERY BRIEFWHY THIS AND NOT AN ACCELERATORMakersfuelAccelerator / Course
Commitment
TWO DAYSDecided one jam at a time
WEEKS OR MONTHSDecided up front, before you know
The work
YOUR OWN COMPANYStill yours when the clock stops
EXERCISESOr somebody else’s case study
Cost
FREENo equity, no application
FEES OR EQUITYAnd an interview to get in
What you keep
A PUBLIC DATED RECORDEvery submission under your name
A CERTIFICATEAnd a slide about the programme
Missing one
NOTHING HAPPENSJoin the next
YOU ARE BEHINDThe cohort moved without you
BEFORE YOU ASK
- What is a jam?
- One practical challenge with 48 hours to complete it, applied to your own startup rather than a hypothetical brief. You submit what you actually did with the evidence attached, and it is public and permanent under your name.
- How often do they run?
- Two a week. A Business Jam Wednesday to Friday covering customers, positioning, pricing and distribution, and a Hackathon Friday to Sunday for shipping. Do one, do both, or skip a week.
- Does it cost anything?
- No. Jams are free and there is nothing to enrol in. Every jam is dated and categorised in advance, and the full brief unlocks the moment you join it.